Well if you read on, we hope to answer the hard questions and illustrate the large demographic waiting for a film like The Yard.
The Yard is targeting an established audience in Australia of 9,385,000 – Car Salesman make up 30K, the Car Industry is 115K and Car buyers and enthusiasts are 9.2 million.
This same audience segment exists in the US and the UK building the total audience to 157 million.
The Yard is not trying to cater to a niche market, it has a strong established audience for this type of film.
The target market of car enthusiasts is a well defined market and by knowing the interests of this demographic we can ensure they are catered for in the film and through marketing.
Our research shows that previous low budget Australian films with similar “larrikin” humour that focus on specific groups have done well in the box office.
Kenny (that toilet plumber film) is one of the highest domestic grossing Australian films that is closest to The Yard in genre, tone and heart. Kenny was made for a budget under AUD 1 million and earnt a total of AUD 7,778,177 in the Australian box office.
Other successes at the Australian box office:
Check out Screen Australia’s article for the Top 100 highest grossing Australian films.
Producer, Murray Fahey, is already on board as the Distributor of The Yard which gives The Yard a significant advantage in gaining a theatrical release as according to Wade Bradley of Media Society:
“only 4% to 5% of films made each year get theatrical distribution, which is incredibly necessary to building brand awareness for the highly [lucrative] home entertainment market.”
Theatrical release of a film is not just the be all and end all for return on investment now due to evolving consumer viewing habits. Video on Demand is a strong platform that can be utilised following theatrical release to earn additional revenue. We estimate that if only 0.5% of The Yard’s target market pay $5 to watch the film online it will equate to AUD 3.9 million. And if 1% of the target market pay the same fee it will earn AUD 7.8 million.
The Producers and Director have a strong track record of successful Film and TV projects.
The same team of three – Executive Producer Martin Cooper, Producer Murray Fahey and Director Peter Andrikidis recently released the 4 star rated film Alex & Eve which had sold out sessions at the Santa Barbara International Film Festival and was the 10th Highest Grossing Australian Film of 2015.
No information contained in The Yard’s website constitutes or shall be deemed to constitute an invitation or inducement to invest in the film, or to engage in any investment activity, and must not be relied upon in connection with any investment decision.